Open Up, Be Bold.

Yoplait x Girls inc.

Studies show that girls’ confidence drops by 30% between the ages of 8 and 14. Social media is often the culprit. When we learned this statistic, we took the very thing responsible and turned it against itself.

Teaming up with Yoplait and Girls inc. (a local non-profit helping girls break the poverty cycle), we made it our mission to empower young girls to open up, be bold. Then we told them to get on social and say out loud what they love about themselves.

The campaign was released on International Women’s Week.

Includes: Social • Digital • In-Store • PR • TV • Paid • Influencer

TV Spot

Activation

Alongside self-filmed clips of Girls inc. girls, we asked influencer moms to share an intimate moment with their daughters on Tik Tok.

PR + Social

With tons of engagement on social and positive responses from moms nation-wide, we used the opportunity to generate discussion and create a sense of community.