YOPLAIT IT FORWARD.
General Mills
Move over fortune cookies. In this social-forward Yoplait campaign, we aimed to bring confidence to women and girls by surprising them with compliments on every lid.
The challenge: Use social media to fuel positivity for young women and girls. #YoplaitItForward
Includes: Organic social • Paid Social • Digital Banners
Insta Story ——>
Carousel
Caption: Peel open confidence with every lid. When you enjoy creamy, smooth Yoplait, you’ll also receive compliments for a daily boost. Learn more at YoplaitItForward.com 💖✨🫶 #YoplaitItForward
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Caption: Your go-to creamy snack is now packed with ✨ extra confidence ✨
Learn more at YoplaitItForward.com #YoplaitItForward
Creative director Tess Nyberg