Which Camp Are You In?
Nature Valley
There’s no one-bar-fits-all. That’s why we created Which Camp Are You In? So you can find solidarity in like-minded adventurers that snack just like you.
The challenge: Transform “Which Camp Are You In?” campaign to dominate on social.
Includes: Social
Pinterest Tuner
Post Copy: Discover your camp with the perfect snack. Whether you're reaching for soft-baked morning magic or crunchy mid-day goodness, Nature Valley has the right bar for whenever, wherever.
META
Post Copy: Grab a morning boost bursting with blueberry flavor. Blueberry Soft-Baked Muffin Bars are on-the-go bars you can grab fast. Plus, they're made with real fruit!
META CAROUSEL
Post Copy: Unwrap soft-baked goodness. NEW! Nature Valley Soft-Baked Breakfast Bars are the on-the-go morning snack you'll love. Plus, they're made with real fruit, nuts and seeds.
Creative director Tess Nyberg, design by Ellie Krummel