Which Camp Are You In?
Nature Valley
There’s no one-bar-fits-all. Some crunch, while others chew or savor. That’s why we created Nature Valley Camps for like-minded adventurers just like you. How to find your camp, you ask? Unwrap your perfect Nature Valley snack.
The challenge: Create personified “camps” with quick-to-get names that connect Nature Valley products to target audiences both in print and out-of-home.
Includes: Digital Out of Home, Print
Found in: Woman's Health / Elle Magazine / Food Network Magazine / PEOPLE Magazine / Us Weekly Magazine
Creative director Tess Nyberg, design by Ellie Krummel