Soft-Baked Oat Bars.

If you could take your favorite cereals on-the-go with you, you’d basically feel like a superhero.

Channeling this sentiment, we created an epic video spot following the dramatic journey of two soft-baked oat bars as they spiral through a vortex, glide into shiny packaging and somehow end up in your backpack ;)

Includes:  Display video • Social • Digital