:ratio.

General Mills

Move over Chobani, there’s a new dairy snack in town.

Challenge: Launch :ratio’s new on-the-go product while emphasizing its keto and macro-friendly benefits that keep you satisfied longer (of course, *ahem* without actually saying the s-word).

Includes: TV • Display • In-store • Social • Radio

KETO :15 second radio spot
KETO :30 second radio spot
PROTEIN :15 second radio spot
PROTEIN :30 second radio spot

Creative director Tess Nyberg / Designer Audrey Lanners