Jack Link’s x Smucker’s x Jif

Consumers wanted something different. “Innovation” some might say. So that’s exactly what we did. We gave ‘em something completely unexpected.

The challenge? Lean into childhood nostalgia of everyone’s favorite flavor combo while driving home that classic carnivore jerky messaging Jack Link’s is known for. Also have fucking fun, jeez.

I wrote the back-of-package copy for this multi-million dollar product launch that was in stores nation-wide.