Oui Creamy.

General Mills

What would you do with a moment just for you? Enter Oui Creamy. A new, indulgent yogurt line made with whole milk, real chocolate shavings and real fruit.

The challenge: Frame Oui as a yogurt that’s light & approachable enough for consumers to enjoy every day (a.k.a. not a dessert) but also luscious & creamy enough to be worthy of a special moment all for themselves.

Includes:  Pre-roll • Social • Digital video

Creative director Tess Nyberg / Designer Marie Zimmerman