Oat Crunch.

Kids love things that crunch. They also love ASMR.

Moms love that oats provide morning energy that keep their kids fuller, longer. So we decided to give both moms and kids everything they love in these quick-to-get spots.

The challenge: Find clever ways to get across that long-lasting energy bit without actually using words like energy, full or healthy. Utilize AMSR to hit home the crunch! factor.

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