DR1VRS Club™
Mobil1™
Synthetic motor oil. Not sexy. So how do we get people to care?
We gather all passionate car enthusiasts, racing fans, gamers and driving junkies– that we know are out there– together. Thus, the DR1VRS Club™ was born: Fostering the love of driving.
The challenge: Get passionate car enthusiasts to feel one important thing: that we understand them. Then get them to join our community.
Includes: Brand strategy • Email • Promotion • Social
Social
The Scenic Route Newsletter
The Scenic Route is a monthly subscription that curates the latest content for DR1VRS Club™ members. These emails are full of content car fans feast on plus benefits including deals on oil changes and more. We strategically pull content monthly from five categories of interest pools: car culture + community, racing + motorsports, road trips and e-gaming + sports.
Creative director Matt Pruett / Assistant CD Sam Johnsrud / Designer Brian Happel