Gushers Revamp.

If you stepped on a Gusher, would it squish, ooze or EXPLODE? Would it be slimy, gloopy or suuuper sticky? These are questions imperative to explore when writing fresh, bold copy for three of the most iconic gummy candy brands.

The challenge: Put a modern twist on an iconic 90’s brand. Reinforce the nostalgic vibe of everyone’s fav childhood snacks while amping up the energy and delivering something unexpected.

(R.I.P. to headlines “Summit Mount Gushmore” and “What the g*sh!!!!!”)