Halo Top x Baking Aisle.
Betty Crocker
Halo Top ice cream. Except you can bake it.
The problem is, people don’t know they can find Halo Top in the baking aisle.
Challenge: Create eye-catching ways to show off Halo Top’s baked-goods with the look and feel of the Halo Top ice cream they know and love.
Includes: Social • Digital Banners • Out of Home (spec) • In-Store (spec)
OUT OF HOME
(spec work)
IN-STORE
(spec work)
What better way to let shoppers know Halo’s in the baking aisle than with the iconic Halo floating above shelves.
Digital + Social
Creative director Tess Nyberg / Designer Brian Happel