BETTY CROCKER.

General Mills

Are you bordering on insanity trying to convince your family you’re an effortlessly gifted baker?

Well, stop it. Just leave it to Betty.

These social videos successfully achieved the goal of creating lots of excitement for Easter ft. Betty Crocker products.

Includes:  Pre-roll • Paid Social • Digital Banners

Creative director Tess Nyberg / Designer Audrey Lanners