Annie’s x TLM.

What's better than a new Little Mermaid film? Probably Annie's Mac & Cheese. Oh, and free movie tickets.

In this three-way collaboration between General Mills, Fandango and Disney, we not only promoted the new Little Mermaid film and increased Annie’s product sales, we persuaded people to get off their couches to see the film in-theaters.

From writing scripts, on-asset copy, casting and directing voiceover talent and wiggling through legal hoops, we created a promo that garnered a whole lot of mermaid excitement.

Includes: Digital • Banners • TV • Social